Marketing professional with 5+ years of experience across content strategy, brand management, and project coordination. Business background with hands-on expertise in driving campaigns from concept to delivery.
5+
Years Experience
Content & Marketing
Specialization
Berlin
Based In
About Me
Who I Am and What I Do
I'm a marketing professional with 5+ years of experience in content strategy, social media, and brand management — backed by a strong business background.
With a foundation in business studies, I bring a strategic perspective to marketing. I started in social media strategy, influencer marketing, and community management — listening closely to audiences, crafting stories they care about, and turning engagement into measurable brand value.
Now I'm looking to branch into marketing project management, combining my hands-on marketing experience with my business background to coordinate campaigns end-to-end, align cross-functional teams, and drive projects from brief to delivery.
I'm currently based in Berlin and authorized to work in Germany. I'm excited about roles where I can contribute meaningfully, collaborate with great people, and bring both marketing expertise and project coordination skills to the table.
Content & Social
Strategy, influencer partnerships, community engagement, storytelling that feels human (not corporate)
SEO & Analytics
Keyword research, content optimization, performance tracking, and turning numbers into actionable insights
CRM & Email
HubSpot-certified, lifecycle campaigns, onboarding flows, and thoughtful customer segmentation
Selected Work
What I Did
Landing pages I designed in Figma from scratch and shepherded to go-live, plus social media campaigns with full copy, CTAs, and A/B test variations.
Yer (AVANTGARDE) · Client: Philip Morris International
Content Management & Customer Support
Working with Philip Morris International as the client, managed content for self-diagnostics tools, curated knowledge base articles for customer service agents through eGain, built chatbot content for the Carey assistant, and handled complex customer queries across multiple markets.
IU International University
Content & Landing Pages
Produced blog content and landing pages optimized for organic traffic — writing copy and designing in Figma from scratch, then shepherding to go-live.
Mapegy
Social Media & Paid Ads
Managed social media channels and used them to generate leads. Created copy for paid social ads, apps, and websites — from wording and layout to link copy, CTAs, and A/B test ad variations.
Experience
Career Journey
From intern to content manager — a path built on curiosity, creativity, and consistent growth.
Content Manager
Yer (previously AVANTGARDE) · Client: Philip Morris International
- Owned and optimized technical support and knowledge base content for IQOS digital platforms across multiple markets.
- Built and maintained troubleshooting case libraries for the online diagnostics tool, reducing live support load.
- Led the migration of global support content from Power BI to the AI-powered eGain platform, introducing clear taxonomy for use by customer service agents.
- Created and localized content for the Carey chatbot in collaboration with market teams, piloting with the German market.
- Coordinated with global stakeholders, legal teams, and SMEs to ensure all support content was accurate and compliant.
- Refreshed and standardized FAQs and blog content using SEO best practices across global and local markets.
- Aligned product updates, support materials, and customer communication across cross-functional teams.
Junior Content Manager
IU International University
- Created and optimized inbound blog articles to drive organic traffic.
- Refreshed underperforming pages using SurferSEO — restructuring content, adding inbound links, alt text, and meta descriptions.
- Wrote copy for paid social campaigns and webinars, then tracked and optimized performance based on results.
- Proofread and adapted paid social and newsletter content in collaboration with partners like Keystone and Studyportals.
- Supported the team with marketing presentations and cross-team deliverables.
Junior Content Writer
Mapegy
- Planned and executed a cross-channel content strategy spanning blog, LinkedIn, and newsletters — all managed through HubSpot.
- Generated inbound leads through targeted LinkedIn content, strategic outreach, and active audience engagement.
- Built and owned the editorial content calendar, coordinating LinkedIn posts and blog publishing.
- Drove webinar registrations through organic LinkedIn promotion and email outreach.
Content Creator Intern
Tomorrow University of Applied Sciences
- Created and refreshed website content using the Strapi CMS.
- Managed the editorial content calendar and publishing schedule.
- Produced learning content for the LearnApp platform.
Get In Touch
Let's Connect!
I'm always open to discussing new opportunities, creative projects, or just having a good conversation about marketing.